Blugre: The King of Coffees

Back when I was still a corporate slave at Landco, I used to grab my coffee fix at Blugre Coffee, which is so conveniently located at the entrance of the building. I’m a huge fan of their Durian Gatchpuccino and Chocolate Torte; they never fail to help me get through a tough day’s work. Even my Danish boss would often indulge on Blugre’s wide array of  hot coffee and delicious pasta offerings.


A few weeks ago, I had the chance to sit down on a meeting with Mr. Benjamin “BMC” Cuaresma, VP for Franchising, and Ms. Joanne Sy, VP for Operations of the new and better Blugre Coffee. It’s good to know that the brand is fast evolving and rooting towards being at par with the biggest names in the Coffee Industry worldwide.

Blugre is now under a new management, and in only a year after the turnover, the brand has already added six branches all over Mindanao. On top of that, two more branches will open its doors within this month; Tagum City on February 22, and at Davao Doctor’s College on February 28, respectively.

“Our vision is beyond building an enormous conglomerate. We see Blugre Coffee as an avenue where people and experiences can converge to give life a deeper meaning across all the people involved in our company; the stakeholders, the employees and most importantly the customers. Our brand is a celebration of how unique we are as a Filipino race”

This year, Blugre aims to bring the brand to the global market by putting up a branch in Las Vegas and Los Angeles by the end of the 2013. Other global expansion includes Singapore, Bangkok, Kuala Lumpur, Jakarta, Toronto, and Adelaide. But of course, the brand will also put up more stores across the Philippines. With their continuous expansion, the brand will also be offering new drinks and desserts that would showcase the flavors of Davao.

“We are not just a cup of coffee; we are a global brand, a lifestyle and a brand that gives back”
Blugre works in partnership with DENR in planting mahogany trees, while at the same time providing additional schools and livelihood program for the B’laan tribe. Truly a brand that gives back to the people.
Blugre Coffee has indeed come a long way, but there is a lot more to look forward to. As what BMC said, the company’s main goal is to establish its name as a Davao brand in and outside the country.
For more information, visit: